On the end of 2011, I was taking iOS development classes at college. I remember being amazed by how easy it was for me to have a prototype running on the iOS simulator, how little money I thought I would need to invest to have it up on the App Store and how everybody was talking about the nice opportunities indie game developers were having on the mobile market. I wanted that for me. I also remember being unhappy with my job at a web agency, with no perspective on the horizon. So, I partnered up with Eduardo Ribas, another unhappy co-worker and we set out to make an iOS game.
After working on the project on my spare time for quite a while, I realized it would take forever to finish it and I didn’t want to lose the momentum. So, on the beginning of 2012, I quit my job and started coding full time. We also started talking to people that understand how taxes here in Brazil work and they told us we needed a company to share profits and those sorts of things. So, I wrote a simple business plan and we started filling out paperwork to have our own indie company. We named it Luckyfingers Interactive. It was around that time that Eduardo also quit and joined me on the ranks of full time indie development.
It took a while, but we finally released our game, Little Red Running Hood. It happened on July 31st, almost three months ago. On October 31st Luckyfingers Interactive will be one year old.
This is a personal reflection on how we were unable to keep our company alive longer than that. It’s a warning to aspiring game developers out there to not be as naive as I was and to not fall for survivorship bias as I have.